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Science Careers Blog

September 12, 2008

More advice for Successful Interactions with the Media

This is a piece of feedback I received this morning regarding our recently published article on how to interact with the media. Hans Peter Peters--the person who sent me the feedback--is one of the interviewees in the article and he made another interesting point that I would like to pass on:

      "An excellent article and prudent encouragement of (young) scientists!

      There is only one recommendation...that I doubt will work, that scientists should stick to the facts when dealing with the media. In many instances - almost always if they are approached as experts - scientists will be challenged to go beyond the facts and give assessments and recommendations (based on some facts, of course). Your article, by the way, is a good example for that. I think that is one of the precarious balances that scientists must maintain: being relevant to the media audience on one hand, and avoiding wild speculation without factual basis on the other hand."

Would any of you have some other feedback, recommendations, or experiences to share?

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