Effect Measure, a spirited and popular blog written by anonymous public health scientists/practitioners, has an entertaining riff about the confusion over whether to call the swine flu outbreak a pandemic. “The argument boils down to this,” write the Effect Measure’s editors, who call themselves the Reveres (after Paul Revere, a member of the first U.S. board of health). “We shouldn't call a pandemic a pandemic, because people might misunderstand that this means it's a pandemic.”
—Jon Cohen
—Jon Cohen
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