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PODCAST: Q&A with Damon Centola, author of How Behavior Spreads

How Behavior Spreads: The Science of Complex Contagions

Damon Centola
Princeton University Press
308 pp.
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Conventional wisdom holds that behaviors spread more effectively through weak social ties rather than strong ones. But according to Damon Centola, conventional wisdom is wrong. This week on the Science podcast, Centola describes how societal behaviors are really propagated, revealing how networks can be exploited to effect social change.

To hear the rest of the show, visit the Science podcast page.

About the author

Jennifer Golbeck is at the Social Intelligence Lab, University of Maryland, College Park, MD 20742, USA.